Zohaib Irvine, Calif. (April 30, 2025) – Today, Taco Bell’s long-running music program Feed The Beat announces its Class of 2025. The 100 new artists joining the program include an exciting and diverse array of rising talent from across the globe, including The Beaches (Canada), Caleb Calloway (Puerto Rico), J Verse (Australia), and Master Peace (UK).
Since its start in 2006, Feed the Beat has been Taco Bell’s driving force for artist discovery. The program has backed over 2,000 artists and bands, providing them with a nourishing meal between performances on the road. Besides picking up the tab for artists while they’re on tour, Taco Bell also gives artists the chance to have their music featured in Taco Bell content and provides amplification through Taco Bell’s social presence. This year’s inductees join recent artists such as Frankie and The Witch Fingers, Magdalena Bay, Tanner Adell, NEIL FRANCES, among many others.
Discover the Feed The Beat Class of 2025 via FeedTheBeat.com
This year’s Feed The Beat class highlights a wide array of musicians and musical genres, an essential tenet of the program, including The Altons (Latin), Die Spitz (heavy), Tanner Usrey (country), Tiny Habits (folk), and End It (Hardcore).
In the past year, Feed The Beat has expanded the program into the UK and Australia, supporting artists such as High Vis, James and the Cold Gun, Stand Atlantic, and Blusher, with new initiatives and opportunities in those markets. The brand has eyes on further international expansion – stay tuned!
Next month, Taco Bell is excited to launch the Feed The Beat Record Club*. Through the initiative, which launches as a Tuesday Drop in the Taco Bell app, 500 Loyalty members will have the chance to claim a package that includes a vinyl from one of three Feed The Beat artists, a Feed The Beat vinyl slipmat, a unique insert with artist information, and Feed The Beat stickers. First come, first served on 5/20 at 2 pm PST.
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