ARI LENNOX DOUBLES DOWN ON HER “SOFT GIRL ERA” WITH EYE-POPPING MUSIC VIDEO

The video release comes on the heels of Ari’s triumphant performance at the 2025 Dreamville Festival in early April, which drew a crowd of more than 100,000 attendees. Ari wowed the audience with a career-spanning set of her RIAA-certified gold and platinum hits, fan-favorite deep cuts, and viral covers, inspiring praise from Billboard as “one of the most consistent vocal showcases of the night.” At the same time, Uproxx acclaimed she “dazzled” through her set “with the ease and dominance of industry veterans.”

“Soft Girl Era,” released last month on Ari’s birthday, reunites the singer with GRAMMY-winning hitmakers Jermaine Dupri and Bryan-Michael Cox, who teamed up for her first Billboard radio No. 1, “Pressure.” The trio’s magic touch is already on display: “Soft Girl Era” was the most-added song on Urban radio this week. On the flirtatious bop, Ari peels back her layers and embraces her femininity as she yearns for the finer things, including being a passenger princess, first-class trips, and more. “It’s a hard knock life / Can you treat me right?” she commands to any eligible bachelor willing to fulfill her needs.

After a brief hiatus, Ari returned to music with 2024’s “Smoke,” an expert blend of classic and contemporary R&B sounds that resulted in her sixth top 20 hit on Billboard’s Adult R&B Airplay chart and millions of streams. The multihyphenate has been a constant presence in 2024, with her pristine vocals continuing to captivate audiences and generate new fans with collaborations with Camper on “War” with Jeremih, Foggieraw’s “Stay Awhile” and Jessie Reyez’s “JUST LIKE THAT.”

Ari’s career reached a landmark moment with the release of “Pressure” from her riveting 2022 album age/sex/location. The RIAA platinum-certified hit, which soared to over 300 million streams and hit No. 1 on Billboard’s Adult R&B Airplay, marked her first solo Hot 100 single. The bewitching track “Waste My Time” topped the R&B radio and Billboard’s Adult R&B Airplay in 2023, further solidifying her position in the industry. With such a successful track record, “Soft Girl Era”‘ will surely be another highlight for one of this generation’s brightest R&B stars.